On a visit to Bogota last week, I saw all kinds of cool things — including some negative space. From Alqueria, a Colombian dairy company run by the innovative Carlos Enrique Cavalier, comes this logo, which simultaneously depicts Alqueria’s main product and the source of that product.alqueria-logo.jpg

8 Responses to “Logo con leche”

  1. Justin Brady says:

    Love it! Simple, elegant, beautiful…

  2. Tanny McGregor says:

    A 21st century version of Charles G. Shaw’s 1947 children’s masterpiece, It Looked Like Spilt Milk!

  3. jay hoffman says:

    ha! took me a second- like the hidden “arrow” inside the fedex logo. Brilliant!!

  4. laanba says:

    I loved it even before I saw the “source.” Terrific.

  5. Tom says:

    very cool
    gets the message across without all that design fluff.

  6. Sven Larsen says:

    Hope you enjoyed your time in Bogota. Our company is split between there and New York City and we’ve built a business thanks to the talented creatives who call Bogota home. Let us know if you’re planning to visit again and we’ll show you some Colombian hospitality!

  7. I own a graphic design company called Rambert Graphic Development and I us red in my own branding. I love the color red because it catches your attention and this logo does that.

  8. GABO says:

    La combinación de 2 formas o dibujos, en uno sólo, ingenioso.