2 signs to help you make a choice
Our mail bag of emotionally intelligent signage this month shows the many ways businesses are deploying signs to influence people’s choices. Here are two examples that take very different approaches.
In Norway, Coca-Cola used the two ways to exit a subway station to demonstrate the differences between two drinks it was promoting at local McDonald’s restaurants. Drink regular Coke — and you can take the stairs to burn off some of the calories you’ve consumed. Drink Coca-Cola Light — and you can ride the escalators guilt-free:
Meanwhile, Paul Copcutt spotted these adjoining signs in southern Ontario, in which dueling real estate agents try to persuade prospective buyers which telephone number to call: