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January 17, 2008
A bright (and green) idea
Earlier this month, the London government offered its first lightbulb amnesty program. Citizens could bring in one or two of their current, CO2-creating bulbs to a home improvement store -- and receive an energy-saving bulb for free. Prediction: Some time before Election Day, at least one big city U.S. mayor will do the same.
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Posted by Dan Pink at January 17, 2008 03:58 PM