Comments on: Emotionally intelligent . . . invoices?

By: Mitch Jackson

Mitch Jackson — Fri, 30 Oct 2009 02:01:09 +0000

In a similar fashion (and for the same reasons) we like to personalize our monthly newsletter. Speaking of soccer, this month at page 3 we asked readers to send their words of advice and encouragement to our son’s club soccer team (pic included) and also have a non-legal article by our dog Bleu. To see how we did this, take a look at the copy we posted online at http://www.JacksonWilson.com

We also offer a killer Trial Tips Blog and look forward to everyone’s comments and input. The blog is at http://www.TrialLawyerTips.com and written by Mitch who is one of Orange County’s Trial Lawyers of the Year!

Back to getting ready for our upcoming Mon morning trial.

Mitch Jackson/ Jackson & Wilson, Inc.

By: G.D. O'Donnell

G.D. O'Donnell — Tue, 06 Oct 2009 16:09:15 +0000

Good idea…got any for, say, report cards that go home to parents?
Shouldn’t Jen’s statement be “Who can resist paying their vet bill…” (makes you WANT to pay it,) rather than “Who can resist NOT paying the bill…?” (Makes you want to ignore it.)

By: Dennis D. Balajadia

Dennis D. Balajadia — Wed, 30 Sep 2009 10:52:43 +0000

A very simple but effective way to make the ordinary (invoice), extraordinary.

I can think of tons of applications like for car buffs, exclusive memberships and others.

Thanks Dan for the great example!

By: Dan Pink

Dan Pink — Wed, 30 Sep 2009 01:38:51 +0000

@cheryl — that’s brilliant. maybe it will encourage people to stop thinking about how much tuition inflation is outpacing general inflation.

By: Cheryl

Cheryl — Tue, 29 Sep 2009 16:49:14 +0000

Maybe colleges should include a picture of your child on the tuition bill.

By: Jeffrey Cufaude

Jeffrey Cufaude — Mon, 28 Sep 2009 19:23:05 +0000

This is a great example of a principle that should be more broadly applied: putting a little life into lifeless forms and functions.

I’ve seen similar spirit added to shipping confirmation emails and other communications that ended up bringing a huge smile to my face with their clever wit and language.