People often ask me which companies have already moved into the Conceptual Age. There are several, but the companies I almost always mention are Target, Whole Foods, Vistacare, and Ideo. What a treat it was, then, to visit Ideo last week as part of the firm’s Know How lecture series. Spread out across their handful of buildings in Palo Alto are some of the most curious, interesting, and forward-thinking people in business. This was one audience where everybody instantly understood what I meant when I said that the butterfly ballot was the Sputnik of the Conceptual Age.
(Thanks to Jay Cross for the photo.)