Several months ago, my pal Seth Godin asked me if I’d like to contribute a short essay to a book he was assembling. I was leery, as all writers are when others ask them actually to write, but Seth persuaded me with two arguments. First, lots of great business thinkers — Tom Peters, Tom Kelley, Randall Rothenberg, Robyn Waters, Alan Webber, and others — were contributing. Second, all of royalties from the book were going to charity.
So I penned something for Seth — and now, I’m delighted to report, it’s part of an extraordinary collection with fabulous title . . . The Big Moo. I’ve never seen anything quite like this book. The Big Moo is a terrific assemblage of insights, observations, and inspirations for how to “remarkabalize” your career or organization. It’s truly one of a kind.
So please order the book. Today. Seriously, click this link now. You’ll get more than your money’s worth. And all the author royalties — every last penny — go to charity.
If you want more information, you can find the list of authors here. You can also read more about the charities to which the proceeds will go here, here, and here.