Signs that make you look twice — Part 1
Jason Soll — a sprinter, a TEDster, and a central Ohio homeboy — sends this sign from his dorm at Claremont McKenna College. It’s clever. And by getting us to look twice, the sign might prod us into following its instructions.
I’ve got a Flick Off t-shirt and believe me, people look twice.
Effective sign that works on several levels.
I recall reading somewhere that the word ‘flick’ was banned in comic books in case the ink bled. When this campaign was launched I wondered if it was adapted from that or if they arrived at it independently.
The FLICK OFF signs are all over the high school where I taught. They always make me laugh.
My last name is Antflick. My mother wrote my name in big block letters on my duffel bag and sent me away to a new summer camp in the Berkshires at age 14. Just imagine: the biggest, bad-assest Jersey girl in the cabin walks in, jaw dropped, pointing and shouting “Oh. My. God. Who the F*’s name is ANTF*CK?!?” That was a fun summer.