Archive for June, 2013

How to Pitch Better: The Rhyming Pitch

Here’s the latest in our series of short videos based on Chapter 7 of To Sell is Human. The message of this one: Perhaps it’s time for you to rhyme.


How to Pitch Better: The Email Pitch

In the second short video based on Chapter 7 of To Sell is Human, wherein I reveal the six successors to the elevator pitch, we answer this urgent question: How do you craft an effective email subject line?

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