Here’s the latest in our series of short videos based on Chapter 7 of To Sell is Human. The message of this one: Perhaps it’s time for you to rhyme.

18 Responses to “How to Pitch Better: The Rhyming Pitch”

  1. Bill Stout says:

    When I ran for Vice President of student council in eighth grade (a long, long time ago), my campaign speech (given once) was a poem. Now I know why I won.

  2. Kathleen says:

    pitches that rhyme stand the test of time

  3. Margaret Connery says:

    Leaders are Readers. My rhyming pitch to build interest in a business book club at work.

  4. Orphic Mysteries says:

    Processing Fluency
    enhances Congruency

  5. Remember this one: “If it doesn’t fit, you must acquit.” It didn’t, and they did. Just goes to show how compelling rhymes can be. Trumping reason, perhaps?

  6. Scott says:

    Obstacles take up space, but wisdom can take their place. We are capable of moving a mountain Only when we choose to stop doubting. Life is full of wonder chidren see this adults blunder….

  7. Val says:

    Rhyming is lovely, but it doesn’t translate. So, if you are looking to attract only an English-speaking audience, rhyme away. If you want to sell globally, I wouldn’t recommend it – unless you want to create rhymes in every language that you are targeting.

  8. Rick says:

    Or a more sticky way… Rhyming can be great, but not if it won’t translate.

  9. Aquavation says:

    Aquavation is “Motivation Through Hydration!”

  10. Dan Erickson says:

    I’m a songwriter. I’ve rhymed things so much in my life that I’ve turned away from it. But this is making me think about using rhyme for pitches. Thanks, Dan

  11. peter says:

    what a cliche, I already knew all this

  12. peter says:

    Your pitch will be better when it’s really creative: don’t talk, go into dialogue, work with an attribute and rhyming of oourse. When people see or hear something, they’ll remember. But most important: be yourself, tell people with passion (from out of your heart) about yourself and what you do. I believe the only thing you need to do to pith well, is getting to know yourself and know how to add your qualities to your pitch / life.

  13. John Murphy says:


    Coincidentally only last night someone said to me during a conversation: “you must strive to thrive” and I have not been able to get it out of my head all day for some bizarre reason!

    Now I read your post today and I know why it stuck!!

  14. Jagan Mantha says:

    Pitches that rhyme definitely chime in the mind of the receiver!