Today’s must-read is a New York magazine story about a young designer’s effort to re-imagine the prescription drug bottle. “[T]he standard-issue amber-cast pharmacy pill bottle has remained virtually unchanged since it was pressed into service after the second World War,” the article notes. And confusion, poor labeling, and bad design were causing all manner of problems.
So 29-year-old Deborah Adler, daughter of physicians, made some dramatic and sensible improvments in layout, color, and in the visual display of information. (Read the article and see an example below.) Adler graduated from the School of Visual Arts with . . . an MFA. Natch. And her ClearRx prescription-packaging system debuts next week at . . . Target pharmacies. Natch.
(Thanks to PSFK for this one.)