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Welcome to another edition of the Pink newsletter, which goes out to more than 150,000 subscribers every other Tuesday and always offers 3 interesting things and 1 short Pinkcast video.
 


3 Things: New Year, new book, new tips

1. WHAT TO READ: WHEN is now in paperback!    
To celebrate 2019, today we’re releasing the paperback edition of WHEN: The Scientific Secrets of Perfect Timing. It’s the same great content as the hardcover— at half the price! (Buy it at AmazonBN.com8CR, or IndieBound.) 

The volume and complexity of research made this a challenging book to write. I’m proud of how it turned out and equally proud that a dozen media outlets named it one of the best books of 2018. 

Also, if you’re in the Washington, DC, area, join me tonight (Tuesday Jan. 8) at 7pm at Politics and Prose Bookstore to kick off the paperback tour and learn how to apply the ideas in WHEN during the new year. (Remember: People who care about books support their local independent booksellers!)

2. WHAT TO HEED: The 5 most popular tips and insights from WHEN
Like most writers, I’m a feedback freak. I’m always fascinated (and occasionally frustrated) to learn which ideas people ingest and which they ignore. 

Here — based on a back-of-the-envelope analysis of live audience reactions, social media posts, and email from readers — are the 5 most popular tips and insights from WHEN:

1. The recipe for greater productivity and well-being is to do analytic work during your peak, administrative work during your trough, and insight work during your recovery. 

2. Breaks are not a deviation from performance; they are part of performance. And the most restorative breaks are social rather than solo, outside not inside, moving instead of stationary, and fully detached rather than semi-detached. 

3.  The most effective naps are extremely short — only 10 to 20 minutes long. And the most effective nap of all is to precede your brief snooze with a cup of coffee — a technique known as a nappuccino

4. When you’re delivering good news and bad news, always give the bad news first. With endings, people prefer rising sequences to declining sequences.

5. Choral singing is the new exercise. Research shows that singing in a choir elevates mood, protects against depression, boosts immune response, and makes people more likely to do good deeds. 

3. WHAT TO READ:  A conversation between writers and readers
Technology offers its own brand of feedback. On Kindle e-books, readers can make their highlights public. And that means writers can see which words, phrases, sentences, and paragraphs grab readers’ attention. 

Goodreads recently asked me to annotate WHEN‘s most popular underlines. You can find that collection here.

PINKCAST: These are the 86 days in 2019 when you can change your behavior
The elves here at world headquarters have begun working on Season 3 of the Pinkcast. So they asked me to share with you one of the most popular episodes of Season 2. The video, drawn from WHEN and just in time for the new year, shows how to take advantage of the “fresh start effect.” 

You can watch the 138-second video below.
 

LINKS AND FURTHER READING:

 

  • Here are 86 dates that are especially effective for making a fresh start:
    • The first day of the month (twelve)
    • Mondays (fifty-two)
    • The first day of spring, summer, fall, and winter (four)
    • Your country’s Independence Day or the equivalent (one)
    • The day of an important religious holiday—for example,
    Easter, Rosh Hashanah, Eid al-Fitr (one)
    • Your birthday (one)
    • A loved one’s birthday (one)
    • The first day of school or the first day of a semester (two)
    • The first day of a new job (one)
    • The day after graduation (one)
    • The first day back from vacation (two)
    • The anniversary of your wedding, first date, or divorce (three)
    • The anniversary of the day you started your job, the day you
    became a citizen, the day you adopted your dog or cat, the day
    you graduated from school or university (four)
    • The day you watch this Pinkcast (one)

 
As always, thanks for subscribing.

Cheers,
Daniel Pink

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EVERY OTHER TUESDAY, MORE THAN 150,000 SUBSCRIBERS RECEIVE THE PINK NEWSLETTER.

 

Each Issue Features:


3 things that have caught Dan’s attention recently: Books, movies, ideas, tools, quotations, etc.

 
A Pinkcast: Dan’s popular 90-second videos that offers tips for working smarter and living better.

Sign up and get Dan's newsletter

EVERY OTHER TUESDAY, MORE THAN 150,000 SUBSCRIBERS RECEIVE THE PINK NEWSLETTER.

 

Each Issue Features:


3 things that have caught Dan’s attention recently: Books, movies, ideas, tools, quotations, etc.

 
A Pinkcast: Dan’s popular 90-second videos that offers tips for working smarter and living better.