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Thank you for subscribing to the Pink newsletter, which goes out to more than 170,000 subscribers every other week. In each edition, we offer: one short Pinkcast video; a few regrets to ponder; and a recommendation for a book, film, podcast, game, newsletter, app, or product. 

*** On Thursday September 9 at Noon ET, I’ll be revealing the cover of my upcoming book, THE POWER OF REGRET — and offering a sneak preview of what you can learn from it — during a free 15-minute broadcast on LinkedIn Live. Please join us

PINKCAST 3.02: This is how to dramatically boost your sense of gratitude.  

One way I make sense of the world is to think about which things we overvalue (examples: superficial confidence, group projects, cilantro) and which we undervalue (ex: genuine humility, independent work, Sriracha).
Over time, I’ve realized that we typically overvalue addition and undervalue subtraction. Our instinct too often is to put stuff in rather than take stuff out.
This edition’s Pinkcast — an encore presentation of one of our most popular videos — explains how to apply this idea to your emotional well-being. 
You can watch the 102-second installment, including a scene-stealing cameo, by clicking the image below. 


  • For more on the principle of mental subtraction of positive events, check out this fascinating paper from The Journal of Personality and Social Psychology — “It’s a Wonderful Life: Mentally Subtracting Positive Events Improves People’s Affective States, Contrary to Their Affective Forecasts.”

  • Greater Good has a useful step-by-step guide to the practice.

REGRETS: Do winners ever quit? 

For the last year, I’ve been operating the World Regret Survey, a massive effort to gather and catalog human regrets. So far, we’ve collected more than 16,000 regrets from 105 countries. 
In each issue of this newsletter, I’ve been sharing a few regrets on a common theme. In honor of fall and the return to the gridiron, today I offer a pair of regrets about . . . football.
“Sounds silly, but I quit the football team in high school, and for many years that act of quitting was always in the back of my mind when I look on new responsibilities.”– Male, 47, North Carolina
“I played football in high school but I sucked. I was skinny and didn’t have a mean bone in my body. I played because all my friends played and my Dad expected me to play. To this day, I regret not quitting football and trying cross country. I think I would have been much better and definitely had more fun!”
– Male, 51, Illinois

Read more regrets on the World Regret Survey

RECOMMENDED: A cool way to measure your creativity

A team of American, Australian, and Canadian psychologists has designed a new and fascinating technique for measuring creativity. 

It’s called the Divergent Association Task (DAT). And its methodology is so simple I can describe it in a sentence:  

Ask people to come up with 10 nouns that are as different from each other as possible. 

You can give it whirl — and assess your own creativity in just 4 minutes — on the researchers’ web site.

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As always, thanks for subscribing.  

Daniel Pink

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Each Issue Features:

A Pinkcast: A short video with science-based tools and tips for working smarter and living better.

One More Thing: A few paragraphs about an idea that's caught my attention and seemed worth sharing.