New research out of Canada and published in the March issue of the Journal of Consumer Research turns some conventional gender wisdom on its head. Most people believe that women respond more robustly than men to emotional advertising. But it turns out that guys get just as weepy as gals when they watch heartstring-tugging ads […]
Mea culp, mea culpa, mea maxima culpa. We’re still a few days away from having an RSS feed and a comments section on the newly-launched Pink blog. Please bear with us. Meantime, if anybody has a comment he or she wants to add to the blog, please email me — and I’ll post it directly,
On April 7 at Noon, US Eastern time, I’ll be doing a live web presentation about the key ideas in A Whole New Mind. To join us, sign up here. The web conference is free, thanks to the good people at Microsoft Live Meeting. All you need is a web browser, a phone, and an
Doubtful. But today’s Wall Street Journal has an interesting piece headlined, “Even Tech Execs Can’t Get Kids To Be Engineers.” (Click here if you have a subscription. Or look at page B1 of the print edition.) One father says his 19-year-old son won’t follow his footsteps into an electrical engineering career. Why? “He tells me
If you’re stuck in traffic tonight, turn your radio to the left side of the dial and listen to “On Point” from WBUR in Boston. I’ll be flogging, er, discussing A Whole New Mind beginning at 8pm eastern time.
Very interesting post about “narrativism” and the importance of story on the trendspotting website, PSFK.
Some readers interested in the ear temperature, hemisphere study wanted to know how scientists took the measurements. Here’s the photo that ran with the story:
Want to know which side of the brain you’re using? Just check the temperature of your inner ear. New research out of Australia, published just this week, shows that “the temperature inside the left ear goes down when the left side of the brain is activated and the temperature of the right ear goes down
The folks over at 800-CEO-READ have assigned several smart people to review A Whole New Mind. Check out what they have to say on the 8CR blog. Some of the comments made me grin, others made me wince.
The early reviews are in and — whew — they’re pretty good. US News reviews A Whole New Mind in its March 28 edition. And the Ft. Worth Star-Telegram ran a smart and comprehensive review earlier this week.
