Pinkcast 3.21. This is how to boost your brainstorming sessions.
LINKS AND FURTHER READING:
- This tip is based on the work of Leigh Thompson at Northwestern’s Kellogg School of Management. The paper referred to in the video, authored with Elizabeth Wilson and Brian Lucas, is “Pride and Pratfalls: Recounting Embarrassing Stories Increases Creativity.” This article offers a good summary of the research.
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