Pure Virality is a Myth: The Science Behind Why Things Really Get Popular

Pure Virality is a Myth: The Science Behind Why Things Really Get Popular

Dan recently joined Derek Thompson, Senior Editor at The Atlantic and author of the new book, Hit Makers, for a Heleo Conversation on the science of popularity. They discuss the necessary balance between the familiar and the new, the underestimated power of dark broadcasters, and the role of luck in shaping the world.

Read the full conversation here


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On January 30, Dan Pink will host a one-of-kind online gathering, The 10 Most Important Lessons I’ve Ever Learned.

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