Why I Wrote To Sell is Human
What You'll Learn in To Sell is Human
- Like it or not, we’re all in sales. One in nine American workers is in sales. But the rest spend a huge portion of their days in “non-sales selling” – about 40 percent of their time on the job persuading, influencing, and moving others.
- Sales has changed more in the last 20 years than in the previous 200. We’ve moved from a world information asymmetry, where the sellers always had more information than the buyers to one closer to information parity, where the buyers often have as much information as the sellers. Today it’s “seller beware” as much as “buyer beware.”
- To flourish in this remade world, you need to master the new ABCs. “Always Be Closing” has given way to the three qualities most necessary to sell ethically and effectively. Attunement (taking other’s perspective), Buoyancy (staying afloat in an ocean of rejection), Clarity (helping others see problems and information in new ways.)
- You also need the specific skills of pitching, improvising, and serving. In a noisy world, concise, creative pitches matter. When plans go sideways (as they always do), improvisation is key. And above all, genuine service—making it personal and purposeful—is what moves people most.
- Selling is fundamentally human. Whether you an entrepreneur or parent, a doctor or a teacher, a nurse or a software engineer, moving others is central to who you are and what you do. Done right, selling isn’t sleazy or manipulative. It’s noble, necessary, even beautiful.
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To Sell Is Human: The Surprising Truth About Moving Others
A groundbreaking look at how everyone is now in sales—and how to effectively persuade, influence, and move others in both personal and professional life.

Awards & Accolades

#1 New York Times Bestseller
#1 Wall Street Journal Bestseller
#1 Washington Post Bestseller
American Marketing Association's Berry Book Prize
800CEO Read Marketing Book of the Year
Translated into 42 languages
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