Chapter 7 of To Sell is Human explores the art and science of pitching — the ability to distill one’s point to its persuasive essence. Along the way I show why we need to move beyond the elevator pitch and why the social science says we should pitch with questions and even rhymes.
But I never expected the question pitch and the rhyming pitch to cross paths with the age-old (for this blog) topic of emotionally intelligent signage.
Then I went to the Seattle airport a few days ago and saw this rhyming pitch for waste disposal.
The following day, Derek Coburn sent this photo, which shows a question pitch on a Washington, DC, bus stop.
Is this a thing? Do pitches that rhyme belong on a sign?
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IN OTHER NEWS . . .
The TSIH Book Tour heads toward Southern California tomorrow. Here’s what’s on tap if you’d like to join us:
Irvine: Linked Orange County (Weds. 1/16 at 630pm)
Los Angeles: Live Talks LA (Thurs. 1/17 at 745am)
Santa Monica: Think LA/Live Talks LA (Thurs. 1/17 at 7pm)
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