6 new pitches for selling your product, your idea, or yourself
One of my favorite chapters in To Sell is Human is Chapter 7 — titled “Pitch.” In those pages, I describe research from Kimberly Elsbach of the University of California-Davis and Roderick Kramer of Stanford University that reshaped my notion of what pitches are actually for. Then I harvest additional social science to describe 6 new pitches that can be more effective than the threadbare 20th century elevator pitch.
My friends at Radical Media have put together what amounts to a 4-minute video summary of this chapter. You can watch it below. Remember: If your mouse doesn’t click, the message won’t stick.