Why shouldn’t a gas station bathroom be beautiful?
Published February 21st, 2008
That’s not a question I ever asked myself — until earlier this week when I heard an excellent presentation from John Seifert of Ogilvy. Seifert made the case that without a major overhaul in what they stand for in and how the connect with consumers, many brands are in deep trouble. He described the work he did to rebrand British Petroleum. And in the course of his comments, he mentioned the Helios House, a “green” gas station BP runs in southern California. (You can find more info at the BP site and some good photos at losandjealous.) I’m a tad skeptical of the concept of an evironmentally-friendly gas station, but this is interesting. I especially liked the way they turned one of the skankiest destinations into something more inspired.
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