August 27th, 2008
Business model of the day: Blog-to-book-to-software
John Jantsch began by writing a great blog about marketing. The blog led to a book. And the book led to a new piece of software. A very innovative and intriguing progression — and one I suspect we’ll be seeing more of in the future.
John Jantsch on August 27, 2008
Hey Dan, Thanks so much picking up on this. My own story aside, I agree that this model is something that many small business folks can adapt. I’ve taken it a step further and also license all of my programs and training to independent marketers around North America.
As you so clearly pointed out in Free Agent Nation – this type of self replication is the future of work today.