August 1st, 2008
Factoid of the day: Print lives! . . . in China
Daily newspaper sales in the US: 50 million copies (Source:
Daily newspaper sales in China: 107 million copies
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3 Comments
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Jeffrey Cufaude on August 1, 2008
What would this be as a percentage of population? Is that what’s going on here or do you think it is something else?
Dan Pink on August 1, 2008
The China figures are obviously a small percentage of the total population — say, about 10 percent. The U.S. figures represent about 16 percent. What’s interesting — to me at least — is that it’s another confirmation of the law of large numbers. If even a relative small portion of China takes an action, that’s still a huge number of people and a very healthy market.
Nicolò Borghi on August 2, 2008
India is another good market. Daily newspaper sales: 99 million copies.
Source: http://www.financialexpress.com/news/India-is-second-largest-newspaper-market/320199/