April 29th, 2009
Emotionally intelligent signage in a hurry
Seems to be emotionally intelligent signage week here at the Pink Blog. Reader Julio Appling writes:
I was in an immense Bangkok, Thailand shopping mall looking for a toilet, but was concerned that the language barrier might be a hindrance. As it turns out, this sign let me know exactly where I should be headed. Even in my mad rush, I found time to snap a photo.
[Note: I added the arrow since some folks didn't grok the humor and empathy at first.]



James Lytle on April 29, 2009
The emotional encouragement of this however might be a bit overwhelming if, as they arrive in expectation of relief, they find a line 10 people deep. As the sign designer, I would chuckle to myself. They, feeling my sign oddly unsatisfying.
Kris10 on April 29, 2009
Considering that other end of the sign appears to be in English, I’m not sure the concern about “the language barrier” is relevant. I suppose it does provide a hint of conflict in the brief narrative, allowing emotionally intelligent signage to sweep in and save the day.
Julio on April 29, 2009
It was a pretty swanky eight-story mall, with a LOT of signs with Thai text, English text, and pictures. My main concern was that a sign with people figures on it wouldn’t be I assumed it would be.
People figures with bent legs, however…
Jim Seybert on April 29, 2009
Do they also have toilet facilities for those of us who like to relax in the john? This one appears to be a special “small bladder” location.
Todd J. List on April 29, 2009
That’s absolutely wonderful. Thanks to Julio for sharing this.
DP gets double points for using “grok” in the blog post, too.
Todd
Peter on May 17, 2009
Sorry don’t get it, why are knees bent??