• Drive: 2-minute video excerpt


    Watch it on Vimeo
    See the original blog post

  • TED Talk on Drive


    Watch it on TED.com
    Watch it on YouTube

  • Order the new book!

    Amazon
    Barnes and Noble
    IndieBound
    Borders
    800 CEO Read

  • Get the other books


    AWNM at Amazon
    AWNM at BN.com
    AWNM at 8cr
    AWNM at ABA



    johnny-bunko.jpg
     Bunko at Amazon Bunko at BN.com
    Bunko at Penguin
    Bunko at ABA Bunko at 8cr


  • Get my free newsletter!

    Receive excerpts from my book, DRIVE, along with exclusive articles, videos and other sneak peeks.

  • Twitter

  • Categories

    • May 7th, 2009

    Emotionally intelligent signage — in an airport?

    img_0209.JPGReader Ethan Benatan writes:

    “I don’t travel through Midway [Airport] often, but late one night my flight landed at Gate A4B and all the flight attendants let loose huge sighs of despair. Even the ramp crew joked about it.

    Here’s why.The walkway from A4B into the terminal is not only long, it feels like a surreal trip down an endless hallway of fluorescent lights and prefab-paneled walls, a nightmare image of some bureaucratic and architectural hell. On the way I found emotionally intelligent signage.”

     

    Category: Emotionally intelligent signage | Tags:

    ← →

    Get a Trackback link

    1 Comments

    1. kirsti on June 1, 2009

      I was just in Midway and missed it! I wonder what would happen if we surrounded our cities with such signage….if we could make people smile once a day after reading something….might really help with community morale!

    Leave a comment

    Comment Policy: First time comments are moderated. Please be patient.