Logo con leche

On a visit to Bogota last week, I saw all kinds of cool things — including some negative space. From Alqueria, a Colombian dairy company run by the innovative Carlos Enrique Cavalier, comes this logo, which simultaneously depicts Alqueria’s main product and the source of that product.alqueria-logo.jpg

 

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8 Comments

  1. Justin Brady on October 19, 2009

    Love it! Simple, elegant, beautiful…

  2. Tanny McGregor on October 19, 2009

    A 21st century version of Charles G. Shaw’s 1947 children’s masterpiece, It Looked Like Spilt Milk!

  3. jay hoffman on October 19, 2009

    ha! took me a second- like the hidden “arrow” inside the fedex logo. Brilliant!!

  4. laanba on October 21, 2009

    I loved it even before I saw the “source.” Terrific.

  5. Tom on October 21, 2009

    very cool
    gets the message across without all that design fluff.

  6. Sven Larsen on October 22, 2009

    Hope you enjoyed your time in Bogota. Our company is split between there and New York City and we’ve built a business thanks to the talented creatives who call Bogota home. Let us know if you’re planning to visit again and we’ll show you some Colombian hospitality!

  7. Chundra Rambert on November 16, 2009

    I own a graphic design company called Rambert Graphic Development and I us red in my own branding. I love the color red because it catches your attention and this logo does that.

  8. GABO on October 20, 2010

    La combinación de 2 formas o dibujos, en uno sólo, ingenioso.

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