Here’s a 5-minute film with an interesting twist on emotionally intelligent signage. (It moves a bit slowly at first, but stick with it.) 


(HT: Jeremy Epstein)

4 Responses to “Emotionally intelligent signage: A film”

  1. Cheryl says:

    Beautiful! How many of the six senses does this film contain?

  2. Jeri says:

    Ditto!! This is a phenomenal film, it poignantly illustrates all of the senses….it is a symphony for our soul!!! Thanks for finding and posting this…it is a gift. (No need to apologize for the opening pace, it helps set the context (a lot of subtle messages in those initial pics), is there a message for our time in that we need to apologize that bottom-line images don’t appear quickly enough?? What are we missing in our race to the next item? (Check out Goleman’s TED video on compassion:

  3. Trevor says:

    I just watched the film. While I love the message, somehow I felt cheated. Perhaps because I have heard the story years ago and wished the filmmaker had made some sort of attribution.

    There was room for some more emotionally intelligent signage in the film!

    I loved AWNM and will be buying JB after reading the excerpt you allowed to be posted.

  4. I am going to share this video with my Entrepreneurial Leadership class this morning. I will let you know what happens. It brought tears to my eyes. Doug Lewis, a good man at Iowa’s Dep’t of Economic Development recommended your book to the class. One of our themes is “Make the World a Better Place.”