I’m not sure if what the Ironworkers at Boston’s Dana-Farber Cancer Institute are doing qualifies as emotionally intelligent signage.

But you’ll have to agree the signs they’re spray-painting are intelligent. And emotional.


(HT: Chris Cavallerano)

3 Responses to “Naming rites”

  1. Jeremy Lenzi says:

    tremendous, tremendous find — thanks for sharing this — i have shown it to all of the students in my classes today and they’ve been every bit as amazed as i have been…

    thanks for sharing this…

  2. Adam says:

    I’m a professional signmaker, in Boston, actually, and one of our clients is Dana Farber. I’ve been making signs for more than my adult life, and sometimes it just blows my mind that– no matter how slick or flashy or emotive I make a professional sign–I can’t rival the emotional impact of a good idea presented in whatever way is available immediately.

    It wouldn’t have made the news if it a graphic artist had come in and stenciled all the text in Century Gothic.

  3. Mike Kaaks says:

    that’s simply wonderful