Brandon Schauer at Adaptive Path has put together a 49-second video designed to invigorate your corpus callosum and fire your creative powers.

In a blog post, he says that his creation builds on research showing that side-to-side eye movement, by increasing communication between the left and right hemisphere, can increase creativity.

If you’re facing a creative challenge today, I’m not sure watching Schauer’s nifty video beforehand will work. But I am sure it can’t hurt. If it doesn’t bring your two hemispheres into harmony, maybe it’ll be effective as a curious combination of the placebo effect and the Hawthorne effect. Give it a try. (HT: Bill Tulloh)

3 Responses to “Can watching Pong make you more creative?”

  1. Rose says:

    If this is true, then shouldn’t sports fans (eg. tennis, volleyball, basketball) stand out as creative geniuses?

  2. George says:

    There’s a whole science of generating communication between the left and right sides of the brain. Brain Gym is a big one. They have books, seminars and consulting.

  3. ralph mccalmont says:

    My cat loves this!