Drive

To celebrate this month’s publication of the updated, expanded edition of Drive (buy it here, here, or here), we’re launching a cool new project.

It’s called “Office Hours” — and here’s how it works:

Once a month, I’ll get on the phone — accompanied by an awesome guest — and open the line to take your questions about business, work, or life in general. I’ll record the call. Then I’ll post the recording on the Internet. It’s one part college professor, opening the virtual office door — another part radio show, providing listeners an hour of informative entertainment.

Think of it as “Car Talk” for the human engine.

Our first episode of “Office Hours” will be Thursday April 21 at 1pm, EDT. Our special guest will be Seth Godin. And you’re invited both to listen in and to ask a question.

(Note: Subscribers to the free Pink Newsletter received this invitation last week — so if you’re not signed up, you’re missing offers like these.)

Alas, because this is a complicated undertaking, and because we want to avoid a technological shipwreck on our maiden voyage, we needed to limit the participants to 500 people (a number we later expanded to 1,000.)

And the way we decided to keep the size reasonable was as follows: The only people eligible to participate in this first episode are those: a) who buy the paperback edition of the book before April 15; or b) who have already purchased the book in some other form.

It’s our way of saying thank-you for your support. And while it’s not ideal, it’s the fairest way we’ve come up with to keep the audience manageable and give a tiny benefit to Drive supporters.

Newsletter subscribers have filled up most of the spaces — but as of this morning, we still have about 80 places left.

So if you’re interested in participating, just go to this brief online form, include your name and email address, and upload your receipt for your purchase of Drive. (If you bought the hardcover, audio, or ebook, and no longer have the receipt, just upload a one-sentence Word, Pages, or PDF document saying that. We’ll trust you.)

Once we’ve filled the remaining spaces, everyone signed up will receive a special call-in number to listen to the first broadcast — along with instructions for “raising your hand” to ask a question of me or Seth.

But wait! It gets even better! Fifty-two lucky registrants, selected in a random drawing, will also receive a free copy of Seth’s terrific new book, Poke the Box.

As we work out the techno-kinks in later episodes, we’ll do our best to let in even more people. But the first attempt has to be a bit exclusive. So if you want to play, sign up today.