Mine, all mine
With magazines shrinking and newspapers disappearing, these are tough times for ink-stained wretches. So the folks at the beleaguered Time Inc magazine division have rolled out an intriguing experiment.
It’s called MINE — and I just signed up for a free issue. Here’s how it works:
First, I selected five Time, Inc. mags: Money, Time, Sports Illustrated, Real Simple, and Food & Wine. (As it happens, I subscribe to two of them already. Can you guess which? A free copy of Johnny Bunko to the first person to provide the correct answer in the Comments section. Update: We have a winner. You can stop guessing.)
Next, after entering my name and address, I answered four questions laced with Zen-like inscrutability. Did I crave pizza more than sushi — or the reverse? Did I sing in the car? Would I rather learn to juggle or impersonate celebrities? And would I prefer to have dinner with Leonardo da Vinci or Socrates?
Then, using this scant information, the good people of Time Inc will fashion a magazine exquisitely designed to my peculiar tastes, preferences, and demographics.I’ll let you know when my MINE arrives. But I can already guess at least one cover line: 7 Simple Ways to Juggle Sushi Like DaVinci!
Browse Similar Posts: Business Models, Reading
10 Comments
Leave a comment
Comment Policy: First time comments are moderated. Please be patient.
Gerardo Aguilar on April 18, 2009
On your magazine subscriptions, my guess is:
Real Simple and Time
Melissa on April 18, 2009
only works for US addresses, sadly.
mags: money and real simple?
Mimi Denman on April 18, 2009
My Guess is Real Simple and Food & Wine
BK-teach on April 18, 2009
Food & Wine and Money.
Dan Pink on April 18, 2009
No winner yet. Only ten possible combinations, folks!
Kevin on April 18, 2009
Money and SI
Dan Pink on April 18, 2009
Ryan wins! It’s Real Simple and Sports Illustrated.
Jeffrey Cufaude on April 18, 2009
Very interesting, but somehow seems like an idea that is about 5-10 years late.
Perhaps the email approving it got stuck in someone’s spam filter for most of this decade.
Sreejayan on April 20, 2009
Hmm.. too bad, I dont get a chance to get it in Toronto
betty on April 26, 2009
just did it. pretty cool; probably should have signed up for digital but decided i wanted to see what the print copy looked like in hand. thanks for the tip.
using your book for a women’s creativity session in jul