September 14th, 2009
When it rains, it bleeds
Tom Isaacson of New Zealand sends this 90-video of the Papkura District police’s efforts to get drivers to slow down in inclement weather. The technique is a bit disturbing — and, to me at least, evokes religious associations — but maybe it’s effective.
Jeremy Brenn on September 15, 2009
That’s one of the most remarkable things I’ve seen in a while. Kudos to the company that designed that billboard.
While this is just a billboard it’s also a great lesson for businesses large and small that you won’t get great results by keeping with the status quo. Be remarkable!
Thanks for sharing Dan.
Cameron Maddux on September 16, 2009
The news report actually proves what an ineffective campaign this is. It calls the boards “attention-getting.” Isn’t that the whole problem with cell phones while driving – the lack of attention we pay to driving? Why would you grab the attention of drivers during the “deadliest month” on NZ roads. Seems like eliminating billboards and other distractions during this time would be a smarter ploy.
It feels tactical, rather than problem-solving.