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  • Signs that make you look twice — Part 1

    Jason Soll – a sprinter, a TEDster, and a central Ohio homeboy — sends this sign from his dorm at Claremont McKenna College. It’s clever. And by getting us to look twice, the sign might prod us into following its instructions.solldorm.jpg

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    4 Comments

    1. Mike Todd on November 1, 2009

      I’ve got a Flick Off t-shirt and believe me, people look twice.

    2. Paul C on November 5, 2009

      Effective sign that works on several levels.

    3. Dorian Taylor on November 11, 2009

      I recall reading somewhere that the word ‘flick’ was banned in comic books in case the ink bled. When this campaign was launched I wondered if it was adapted from that or if they arrived at it independently.

    4. Emily on December 9, 2009

      The FLICK OFF signs are all over the high school where I taught. They always make me laugh.
      My last name is Antflick. My mother wrote my name in big block letters on my duffel bag and sent me away to a new summer camp in the Berkshires at age 14. Just imagine: the biggest, bad-assest Jersey girl in the cabin walks in, jaw dropped, pointing and shouting “Oh. My. God. Who the F*’s name is ANTF*CK?!?” That was a fun summer.

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