December 7th, 2009
Is this the future of magazines?
Apple Insider points to a demo of the soon-to-be-launched digital edition Sports Illustrated. If this is the future — and Wired and others are also working on their own digital editions — then maybe the magazine business isn’t doomed.
(HT: Doug Flather)
Sachit Gupta on December 7, 2009
This looks great, especially if Apple comes out with a tablet. Thanks for posting this.
Glenn on December 7, 2009
Is this tablet a prototype coming soon from Apple?… I love it!
Hyman Wong on December 7, 2009
The tablet is cool.
But the key point is that … it is the content behind the device, and how a user can consume the content.
It can be a magazine, video, and user-generated content. All pulls from the internet and show up in *any* devices, anytimes, and anyplaces as the users want it. This is what Cisco has been pioneering for awhile.
Paul Blakeman on December 8, 2009
This is pretty sweet. There is a ton of content ready to go on a device like this (albeit in a more limited sense) & it’s produced by people who know what the future of the publishing world is and have known for years. Check out http://www.pdf-mags.com/
Thats what I want this device for!
Jeff on December 8, 2009
Cool – except the cover of the SI mag which reads “Nobody does it better” needs to feature the Alabama Crimson Tide instead of Florida. RTR!
Aaron @ Lawyerist on December 8, 2009
Amazing and cool, but it only “saves” mainstream media if they can make money off of it.
I briefly saw one ad for Weber grills, but that’s a far cry from the ad-packed model of current magazines.
Is the idea that interactive digital magazines would be able to justify higher subscription rates to offset what looks like a huge decrease in ad presence? If so, that would be a huge change from the current semi-interactive SI site that is mostly free to use.
Ryan Drewniak on December 8, 2009
Writers should be salivating for interactive tablet magazines. They would provide the opportunity to create a following by capturing the writing process, edits (extras) which didn’t make final copy, links to similar articles, or corollary events/interactions (tailgating prior to the game, person on the street prognostications) prior to the coverage of the game. I’m sold.
Tony Pickering on December 9, 2009
I thought this was fantastic and was planning on sharing it with my teacher colleagues until I got to the swimsuit segment – exciting new info delivery, same old commodification of women.
steve cunningham on December 16, 2009
Love it! Especially the interactive gaming stuff while watching the game. You are right – maybe there is hope!