• Drive: 2-minute video excerpt

  • TED Talk on Drive

  • Order the new book!

  • Get the other books

  • Get my free newsletter!

    Receive excerpts from my book, DRIVE, along with exclusive articles, videos and other sneak peeks.

  • Twitter

  • Categories

  • Can watching Pong make you more creative?

    Brandon Schauer at Adaptive Path has put together a 49-second video designed to invigorate your corpus callosum and fire your creative powers.

    In a blog post, he says that his creation builds on research showing that side-to-side eye movement, by increasing communication between the left and right hemisphere, can increase creativity.

    If you’re facing a creative challenge today, I’m not sure watching Schauer’s nifty video beforehand will work. But I am sure it can’t hurt. If it doesn’t bring your two hemispheres into harmony, maybe it’ll be effective as a curious combination of the placebo effect and the Hawthorne effect. Give it a try. (HT: Bill Tulloh)

    Get a Trackback link

    3 Comments

    1. Rose on February 3, 2010

      If this is true, then shouldn’t sports fans (eg. tennis, volleyball, basketball) stand out as creative geniuses?

    2. George on February 8, 2010

      There’s a whole science of generating communication between the left and right sides of the brain. Brain Gym is a big one. They have books, seminars and consulting.

    3. ralph mccalmont on February 16, 2010

      My cat loves this!

    Leave a comment

    Comment Policy: First time comments are moderated. Please be patient.