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  • Archive for the Emotionally intelligent signage Category


    Emotionally intelligent signage undressed

    Published August 20th, 2010

    Where to put your clothing in a department store dressing room might not be the most pressing problem that civilization faces right now.  But Eileen Boswell sends this solution-through-signage.  As you see below, one peg says “POSSIBLY,” the other “DEFINITELY.” Not bad. It’s simple, clever, and no doubt effective. The only thing missing is a [...]

    Emotionally intelligent copyright notice

    Published August 8th, 2010

    Jennifer Caleshu of the Bay Area Discovery Museum send this “copyright caution” (interesting that it’s not a “warning”) from a course reader in her Haas MBA program: COPYRIGHT CAUTION: As you know, copyright protection of original intellectual property is a big deal, particularly to the content authors and publishers. Therefore, it should come as no [...]

    More emotional intelligence in the subway

    Published June 26th, 2010

    Last year, the folks at Volkswagen and Fun Theory devised an engaging (and musical!) way for people to exit a subway station. Now they’ve come up with a equally engaging way for people to enter a subway station. (Someone should do a story about subterranean behavior modification. There are lots and lots of examples – [...]

    Signage that shocks

    Published May 18th, 2010

    Most of the time around here we highlight signage that we consider emotionally intelligent — that is, signage that either encourages empathy on the part of the viewer or demonstrates empathy for his or her situation. But sometimes signage can be simply emotional. It can shock and awe us into thinking — and occasionally into [...]

    Emotionally intelligent drainage

    Published May 13th, 2010

    From Singapore comes something new: Emotionally intelligent drain covers. To discourage people from littering and to beautify shared space, the Asian city-state is turning its drain covers into small works of art. “On average 14 tonnes of rubbish enter Singapore’s reservoirs daily,” reports ChannelNewsAsia.com. Much of it comes from stray bits that people think are [...]

    Emotionally ironic signage

    Published April 27th, 2010

    (Via All That’s Interesting, HT: Oliver Burkeman)

    Emotionally intelligent signage in the subway

    Published April 21st, 2010

    (Via Arts Journal and Jason Shelowitz)

    Emotionally intelligent seatbelt ad

    Published April 20th, 2010

    (Via Alexander Commercials. HT: Craig Safir)

    Stairway to motivational heaven

    Published April 19th, 2010

    My pal Scott Underwood directed me to a fascinating study that stands at the intersection of two of my obsessions: motivation and signs. Say you need to go from the ground floor of a building to the fourth floor. Climbing stairs is obviously better for your health than standing in an elevator. But how can [...]

    Beyond Stop and Yield

    Published March 15th, 2010

    Gary Lauder has a brilliant proposal to make traffic signs more emotionally intelligent — and to reduce energy costs and accidents in the process.  Just watch his four-and-a-half-minute TED Talk, which I’ve embedded below.

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