(Via Alexander Commercials. HT: Craig Safir)

12 Responses to “Emotionally intelligent seatbelt ad”

  1. Joel says:

    Very cool ad … nice find.

  2. Justin Brady says:

    Wow, that is incredible ad. Anyone know the agency responsible?

  3. Justin Brady says:

    apparently I can’t type. I meant “That is AN incredible ad”

  4. David says:

    @Justin

    I found this on their site. It doesn’t look like an ad agency.

    http://www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life/making-of.html

  5. Edgar says:

    Great video.

    as a parent, The music evokes such tremendous emotion… the look of the little girl is just heart-breaking. — I wonder how well it plays for singles and teens.

    I also love it from a Christian perspective as it has some great undertones… all in all… the team that created this video deserves an award of some sort.

  6. Christine says:

    This is such a beautiful and amazing ad. I know so many people who were moved by it – it would be interesting to know the actual impact that it has on behaviour…

  7. Jake says:

    Hi Edgar, please enlighten me about the Christian undertones you mentioned

  8. Bob Faw says:

    Dan, that is a great ad. Thanks for passing it on. I teach people about using a “solution-focus” to influence people positively. This ad does that beautifully.
    BTW, I often have links on my blog to yours. Keep up the great writing!

  9. Edgar says:

    Jake, well, the whole savior story, angels coming to rescue you, that is never too late to right a wrong, and that the end will come when you least expect it…

    That’s what came to mind…

  10. Lyn says:

    Finally, an ad that gets the point across without being so horribly, graphically violent!

  11. Lisa Clague says:

    Wow!
    One of the most brilliant ads I have ever seen.

  12. Danny says:

    Love the emotion without the violence. good one