Emotionally intelligent signage! It’s everywhere — including at lunch and dinner.

Stuart Ciske sends this example, which he saw at a Burger King in Sun Prairie, Wisconsin. Okay, maybe this time I won’t have it my way.

Meanwhile, Jami Goldberg visited a Fuddruckers restaurant in Greensboro, North Carolina and spotted this — a nice touch for all those little, er, fuddruckers.

7 Responses to “Emotionally intelligent signage in burger joints”

  1. Rob Worth says:

    Except that the kiddle handle in the second photo is nearer to the hinge, which using the law of moments, will make it harder to open the door using that handle. So emotionally intelligent, but not physically.

  2. Dan Pink Dan Pink says:

    @rob — Especially for littler, and presumably weaker, people. Excellent point.

  3. Keno says:

    Rob is right, but that’s not all… Because the “kiddie handle” is deep into what I will call the door’s “swinging blind spot” if there happens to be larger person rushing the other way, our “kiddie” is going to get pancaked or tortilla’d into the wall much like Wile E. Coyote.

  4. Eric Ng says:

    …and the location of the kiddie handle makes it more likely that anyone entering at the same time the kiddie is opening the door would be more likely to crush the kid against the wall

    (because of where the kiddie would need to stand, there would be less reaction time and less visibility for the person opening the door from the other side).

    This would probably work better if it were a glass door.

  5. Blanca says:

    I wonder if anyone has called them to let them know…

  6. Patricia says:

    Just an observation, but unless Fuddrucker’s (and most similar restaurants) have changed recently the entrance/exit doors ARE glass, making if fairly obvious this is the restroom door (making GLASS a ridiculous idea). And judging from the large greasy spot around the kiddie handle, it looks heavily used – or the grease might be due to a few splattered little fuddruckers, either way… P.S. Not many parents allow their small children to frequent the restroom alone, and the kiddie handle makes them feel more welcomed at the establishment – maybe that’s the purpose?

  7. I love the Burger King door sign. Classic.

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