It’s the question that has vexed philosophers and statesmen since the time of Cicero: Can emotionally intelligent signage reduce napkin use in fast food restaurants?

Now Burger King restaurants are working on an answer with emotionally intelligent messages printed directly on the napkins themselves.


(Thanks to Joseph Hrycak and NudgeBlog for this example)

8 Responses to “Emotionally intelligent signage meets fast food meets eco-sustainability”

  1. OK, so if the napkin cop stops me and I only have 9, then I’m simply a slob, not a thief, right? Cool. Will that work at Starbucks too?

  2. Doug Johnson says:

    10+ napkins – Parent of a toddler.

  3. Joe Carbone says:

    2-10 – Thicker napkins needed/too many crammed into holder
    (get feedback for improving BK performance vs the consumer)

  4. Kenneth Vogt says:

    In Mexico Burger King still keeps the napkins behind the counter and doles them out one at a time. It is great to see some good intent out of a giant corporation. Of course they are also counting on the good intent of the American public (and are still dubious about the intent of the Mexican public).

    Expecting good behavior and talking about it while trusting people to do the right thing is how society will rise and expand.

  5. A thief? Wow! I’ll definitely have to keep better count from now on.

  6. Stephen says:

    The venue that will likely host my wedding had this sign to keep people from drinking or smoking on the sidewalk:

  7. This cracks me up! The tongue in cheek approach is a friendly way to get people thinking about themselves.

  8. isla john says:

    I have read your blog its awesome