Pinkcast 2.10: This is how to use science to choose the perfect gift
LINKS AND FURTHER READING:
- The great animations and new title card in this Pinkcast are the work of the creative minds at Tremendousness.
- The paper I mention is Giving them what they want: The benefits of explicitness in gift exchange. Its authors are Francesca Gino and Francis Flynn.
- Another interesting related study is Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique But Less Preferred Gifts by Mary Steffel and Robyn Le Boeuf.
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