Summers always bring a bountiful harvest of emotionally intelligent signs — and the steamy summer of 2012 has been no exception. Over the past several weeks, readers have sent in tons of photos, usually taken with their phones, from their travels around the world.

Here’s the first batch of favorites.  Look closely and squint with one eye — and you’ll see they (sorta) have underpinnings in behavioral economics and social psychology.

Two signs offered freebies, which Ariely and Anderson tell us can get people to act:

Thanks to Nick Charney, who saw this at City Hall in Richmond, Virginia

Thanks to Kyle Treadwell of Dallas, Texas

And two framed framed choices in surprising ways that Cialdini and Kahneman might admire:

Thanks to Nick Ashbee of London, UK

 Thanks to Laura Lieske

Coming soon:  Reader signs from the road — trucks, rest stops, road signs and more!

4 Responses to “4 emotionally intelligent (and psychologically sophisticated) signs”

  1. It’s all about choices. I often tell my daughter that the choices we make on a daily basis are like muscles we choose to exercise, and the more we exercise those muscles through the choices we make, the stronger those parts of our mind/ body become. If one chooses to lie to others regularly, one can become quite adept at it…very much like doing sit ups.

  2. Kent says:

    I have to say those ads are very creative. It trigger my emotional (funny). I love the police car.

  3. Brahm Memone says:

    Thank you Dan.
    These are priceless. especially the trojans or huggies!!

  4. anne r says:

    fantastic ads!

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