How to Pitch Better: The Rhyming Pitch
Here’s the latest in our series of short videos based on Chapter 7 of To Sell is Human. The message of this one: Perhaps it’s time for you to rhyme.
How to Pitch Better: The Email Pitch
In the second short video based on Chapter 7 of To Sell is Human, wherein I reveal the six successors to the elevator pitch, we answer this urgent question: How do you craft an effective email subject line?