Pinkcast 2.7: Have 2 fewer conversations about “how” and two more about “why”
LINKS AND FURTHER READING: The research comes from Ryan Buell, Tami Kim, and Chia-Jung Tsay. Their original study appeared as a 2015 working paper. It was subsequently refined and published in the May 2016 edition of Management Science. In this Harvard Business Review piece, they defend their research.