How to Pitch Better: The Rhyming Pitch

Here’s the latest in our series of short videos based on Chapter 7 of To Sell is Human. The message of this one: Perhaps it’s time for you to rhyme.


How to Pitch Better: The Email Pitch

In the second short video based on Chapter 7 of To Sell is Human, wherein I reveal the six successors to the elevator pitch, we answer this urgent question: How do you craft an effective email subject line?


How to Pitch Better: The Question Pitch

Today we begin a new series of short videos based on Chapter 7 of To Sell is Human, wherein I reveal the 6 successors to the elevator pitch. Up first is The Question Pitch, which shows when you should use the interrogative to make your case (and when you should avoid it).


Always Be Cobbling

Not sure how I missed this until now — but if you loved Alec Baldwin’s cameo in Glengarry Glen Ross (NSFW), which I write about in To Sell is Human (SFW), you’ll love this 4-minute Saturday Night Live clip:


The perfect 4-minute film to start your new year

Check out this amazing short film — about one man’s quest to make a city smile — which premiered today. If it doesn’t make your day, I’ll give you your money back. (Full disclosure: I know the filmmaker).


What a fabled marching band can teach you about innovation

I’ve got a soft spot for people who take on the status quo — of an industry, a sport, an art form — and then turn it upside down and inside out. Think Marcel Duchamp for art. Or Ray Kroc for restaurants. Or Bill Walsh for football. One such person passed away this weekend: William […]


Emotionally intelligent seatbelt ad

(Via Alexander Commercials. HT: Craig Safir)